New Product Development

APQP-Based New Product Development

  • Stage 1 - Market Research
  • Stage 2 - Product / Process Design
  • Stage 3 - Product / Process Validation
  • Stage 4 - Trail Run Production
  • Stage 5 - Launch Products

Han Yale recognizes the importance of delivering high-quality products to its customers while minimizing time and costs. To achieve this, the company utilizes a New Product Development process based on the Advanced Product Quality Planning (APQP) methodology. This methodology helps to ensure that the new product development process is systematic, comprehensive, and effective in meeting customer expectations for quality and reliability.

The APQP methodology consists of several stages, including product planning, design and development, process design and development, product validation, and launch. Han Yale's NPD process incorporates these stages, ensuring that every aspect of the product development process is thoroughly analyzed and optimized to deliver the best possible product to its customers.

By following this methodology, Han Yale can identify potential quality issues early in the development process, minimizing the likelihood of defects and reducing the time and cost associated with reworking products. Additionally, the APQP methodology enables Han Yale to incorporate customer feedback into the development process, ensuring that the final product meets or exceeds customer expectations.



Always Doors and Samples

Han Yale takes a meticulous approach to new product development, requiring an OE sample and door at the outset of the R&D process. Drawing on its extensive experience and cutting-edge technology, Han Yale improves upon the design to enhance overall durability and performance. This rigorous approach ensures a 100% fitment rate for all of Han Yale's products, guaranteeing that they will perform precisely as intended. By leveraging OE samples and doors, Han Yale is able to meet and exceed customer expectations in terms of quality, reliability, and functionality.



Large Database

Han Yale's extensive component database allows it to quickly react to customer needs and build products that meet their requirements in a short period of time. This includes both aftermarket (AM) and original equipment (OE) products. Han Yale's commitment to quality and precision ensures that its products are reliable and perform as intended, no matter the application. Whether it's for automotive or industrial use, customers can count on Han Yale to deliver high-quality components that meet their specific needs.




Han Yale utilizes simulation software during the product development process to enhance the efficiency and quality of its components and products. By simulating various scenarios and environments, Han Yale can identify and address potential issues before moving forward with the production process. This method helps to reduce the risk of product failure, ensures better performance, and shortens the time-to-market for new products.


Han Yale's ownership of tooling and its own tooling department enables the company to maintain control over the development and production of high-quality products. It also provides Han Yale with the flexibility to collaborate with its customers to fulfill specific requirements. By leveraging its tooling expertise, Han Yale can create custom solutions to meet the unique needs of each client. This approach helps ensure that all products are manufactured to exacting standards and are tailored to meet the individual needs of its customers.



Product Validation

Han Yale takes quality control seriously and ensures that all its products meet the highest standards before they are released. During the development phase, each product undergoes a rigorous validation process that includes 32 different checks. These validations cover a range of factors such as durability, performance, and reliability under different driving styles and weather conditions. By subjecting its products to such rigorous testing, Han Yale guarantees that its products are of premium quality and can withstand even the toughest conditions.



New products every month

Han Yale's objective is to enhance its product coverage by adding 100 new SKUs annually. Presently, the company releases new SKUs every month, and it continues to grow its product line.